Being aroused with the battle between Apple and Samsung around the globe, Samsung has decided to take its battle by releasing an advertisement. The campaign is made of a number of TV commercials that are set on a city street with people waiting in line for a new phone to be released. Though Samsung doesn’t come out and actually use the words “Apple iPhone”, it is obvious what the people are in line for. Although the latest advert for the Samsung Galaxy S II was not exactly subtle about which phone it mocked, the advertisement showed the iPhone 4S head to head with Samsung’s new device at the end of the scene.
Samsung is finally dropping the politically correct role and launching a funny campaign entitled “The Next Big Thing” in order to promote its 4G LTE-enabled smartphones. Some of the funnier jokes made by those waiting in line include references to standing in line for nine hours, poor battery life, the identical appearance of the iPhone 4 to the iPhone 4S, and a number of other crazy behaviors for which Apple fans are known to exhibit on iPhone launch days. “This campaign has been developed to bring consumers into the online and off-line buzz generated by the Galaxy S II since it first launched back in September,” said Todd Pendleton, chief marketing officer for Samsung Mobile.
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